Black Friday is no stranger to online shoppers and sellers, and it's one of the most anticipated “holidays” of the year. It's no exaggeration to say that a good product can sell many times more than usual on Black Friday.
Sellers are now gearing up for the battle and looking forward to it. It's also the best-selling season of the year for dropshipping sellers. In this article, I want to share with you some of the hottest products for 2021, as well as the most popular products and recommendations, especially for your dropshipping stores.
For dropshipping sellers, Black Friday is the main event of the year's best-selling season, also known as the selling season, holiday season, or simply the Q4. It offers tremendous opportunities for sellers to dropship on AliExpress to sell on Black Friday at competitive prices.
Let's take a look at these seven products worthy of dropshipping during Black Friday.
1. Smartphone, Tablet, and E-reader
Smartphones dominate Black Friday must-have lists. There will be discounts of up to 20% on popular brands of Smartphones and their accessories. You might be surprised at how many customers wait for Black Friday deals before replacing their Smartphones.
Compared to 2019, Smartphone spending increased 25.3% in 2020! The trend is going to stay and keep increasing. The pandemic has changed people’s lives and a Smartphone is now more like a necessity for quarantine and isolation days. If you dropship electronics to sell without including Smartphones, you might want to consider adding it to your Black Friday must-have list.
More and more students are taking online courses now. As a result, demand for tablets and e-readers has soared. Similarly, all tech related accessories for smartphones, tablets and e-readers will be in high demand and you better include them individually, or as upsells.
In recent years, wearable technology has become an integral part of everyday life. One of the most successful examples is the smartwatch. With fitness trackers, entertainment tools, and apps, people can use the smartwatch to manage their body condition.
As tech giants continue to innovate, you can expect the demand for the wearable gadget to grow rapidly in the coming years, which means there will be a lot of opportunities for sellers to make money in this market.
If you’ve learned the average price of smartwatches, you won’t doubt whether dropshipping smartwatch will make you a decent profit or not. With average prices ranging from $216 to $306, these numbers provide plenty of room for profit.
Sellers sometimes think it's hard to sell big-ticket items, but in reality, it gives you more control over your profits with suppliers on AliExpress giving the most attractive discounts for Black Friday.
3. Fitness Equipment
This is a proven evergreen market. Have you found or seen individuals looking for the absolute best ways to maintain the highest level of health especially during pandemic days? That's what makes this market extremely large. Another thing that makes the market particularly appealing is that there are lots of equipment you can decide to dropship.
With an increasing number of people equipping their gyms, now is the time to ship fitness equipment to your customers at a good price. People are waiting for Black Friday sales to replace some of their gym equipment.
Running shoes are also good to dropship since it's a broader category that can help you reach out to a wider audience. A lot of people are more likely to treat fitness seriously these days. Add more durable and quality yoga mats, foldable treadmills, and circular outdoor trampolines to your list of Black Friday items.
4. Christmas Decoration
Christmas decorations can be indoors or outdoors. This is a generic niche that needs to be broken down into microniches. Then, you'll start looking for specific decorations. Here are some decorations you need to get listed for your Christmas days. Remember to search for and use multiple vendors to maximize your profits.
▪ Christmas LED Light Strings
The LED strings are bright and shiny, helping to brighten up the Christmas party atmosphere. Lights come in a variety of colors and forms, so you’d better be sure to check with all suppliers.
▪ Christmas Jingle Bell
As a symbol used to announce arrivals, events, and other special celebrations, the Christmas jingle bell occupies a prominent place in both religious and secular traditions throughout history.
There are several kinds of bells on this special holiday, each with special significance and history. Sourcing different kinds of bells to meet customers’ needs is an approach to sell more.
▪ Christmas Stocking
The Christmas stocking is an empty sock or sock-shaped bag that is hung beside the bed on Christmas Eve so that Santa Claus can fill the stocking with small toys, candy, fruit, coins, or other small gifts for his arrival.
This is the fairy tale version for kids and children. It’s the parents that send gifts to their children in the name of Santa Claus. So it’s still important for parents to buy Christmas stockings for preparing gifts.
▪ Christmas Custom Clothing
Custom shirts are another hot item selling well on Black Friday. Try adding Christmas and holiday-related graphics and text to your shirts to make them more appealing to customers.
There are many print-on-demand companies, such as Printful, which you can use to design shirts. The printed items will be shipped to your customers for a nominal cost or an additional amount of money.
Toys are not usually Christmas-themed because children like to play with all kinds of toys. Many parents will buy toys for their children as Christmas presents since they got the stocking they have to fill it with gifts.
Dropshipping toys is never a wrong choice because the market is constantly changing and parents are always looking for new options to entertain their children.
If you can catch a new trend, you have the potential to make a lot of money. Although the toy market is highly competitive and dominated by big brands, dropshipping offers you the opportunity to test the market and potentially build a successful dropshipping business with your own brand.
6. Accessories for Popular Games
Since games like PUBG and Fornite have been all the rage, you can jump on the bandwagon and sell items related to these very popular video games. There are some keychains on AliExpress that are designed from PUBG and will appeal to any true gamer. The keychain is a replica of the weapon and famous helmet used in the game.
These things are sure to sell by the hundreds. What's more, they are quite cheap to source and cost around $1.30 to $3.50. You can sell those for three to 10 times as much and make a huge profit. Sell on social media like Facebook and Instagram where game players gather and try targeting Facebook pages dedicated to these games.
You can also do Instagram influencer marketing and get sales from it. There is no limit to the number of these products because the number of items available is almost unlimited.
7. Touchscreen Gloves
When it comes to the holiday season, it means it's cold outside! People need warm gloves in the winter but don't dropship very common types of gloves, because good dropshipping items require a bit of novelty. That's why touchscreen gloves are a big seller.
These very soft and comfortable gloves will help keep your customers' hands warm and will not interfere with their need to use a Smartphone or tablet as they can be used to operate a touch screen.
Gloves are stretchy, thick, and flexible, and your customers will definitely love them. What's more, you can cross sell them together with other winter garments such as hats, scarves, and sweaters, thus increasing your profits.
1. Countdown Timer
This particular trick from all the Black Friday tips we have is popular during hourly sales. With some convenient software, you can also apply this technique to encourage impulse buying.
One good reason behind the countdown timer is the sense of urgency it brings to customers. The combination of urgency and scarcity leads to increased sales. With the deals offered on Black Friday, it should be to your advantage to add a timer to your product page.
2. Deal of the Hour
A useful trick for Black Friday ads is limited-time deals. The time for customers to buy at a good price and ensuing haggling should be enough to get them to visit your site and make a purchase.
Every hour there is a set of offers that cycle through the sales period. Also, be aware of the deals you already have during the applicable Black Friday sales. So if there is a 40% discount on the quote, there should be a 50% discount on the hourly transaction.
When advertising hourly deals, set up a home page banner for each offered deal. It's also handy to have a countdown timer. Let customers know how much time they have available to take advantage of promotions. Also, prepare posts on social media platforms like Facebook, Twitter, and Instagram for these deals. As this will be busier than usual, please automate these posts in advance.
3. Product Optimization
When setting up SEO for your product in preparation for Black Friday sales, remember to search for Black Friday keywords ahead of time. Run a Google keyword search to see which ones are suitable for sale.
But also consider placing your brand name prominently, especially well-known brands. This should improve your site's credibility and improve your natural ranking and even get repeat customers.
Another thing, specifically mention Black Friday in the product description. This increases the relevance of the product to shoppers. Also, make sure the product description provides a sense of urgency for the buyer.
Moreover, you can consider adding label to your product images. Labeling is an important part of the marketing of a product. Labeling is essential as it helps grab the attention of a customer, no matter if you are selling it online or offline.
4. Gift Guide
Holiday gift guides should let customers know what to buy during the sale period. It also allows them to find you during the holidays. These can take two forms: create a collection of potential best selling items and write an article about it.
When you create a product family, you first create a product label for that product family. After that, go to the product page and add that specific tag to it. This should include the items described in the collection.
As for writing articles, create blog posts or pages for your guide. When you write an article and present a gift guide project, it takes more effort behind creation. Consider the idea of using it as a list to get more traffic for your guides, put them on your home page.
Also, place the guide in other parts of the site for visibility. You can also include this gift guide by email, which you can send through the email list. Alternatively, you can post gift guides through your social media pages.
For all those best dropshipping products mentioned above, there is one extremely important thing: finding multiple suppliers for different kinds of goods. But it’s time-consuming to search on AliExpress for trustworthy suppliers with so many preparations to accomplish for Black Friday. So leveraging on easy and effective dropshipping tools is more helpful at this big time.
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In your dropshipping online business, it is always important to maximize product quality and profitability. You will find new suppliers that sell the exact same product, but with better reviews and cheaper prices with DSers. You can also find alternatives to the current suppliers with just an AliExpress link and a few clicks.
Black Friday is a major event that every consumer and online store owner looks forward to during the year. It marked a record high for the fourth quarter, our favorite sales time of the year. Compared to the previous year, your business will grow more significantly and will continue to grow year by year by selling trending products and adopting tips accordingly.
If you haven't started yet, now is the perfect time to do so. Your shop will begin with ascension and the climb will begin easier than any other time of year.
Happy Black Friday! Enjoy growth, sales, and profits!