Fundamentos del comercio electrónicoRecursos completos para ayudarte a aprender términos de la industria en dropshipping, negocios en línea y marketing digital
TÉRMINOS MÁS COMUNES

Dropshipping

FulfillmentMappingOutsourcingVariantSKU

eCommerce

ERPSoftware as a Service (SaaS)Cross SellingConversion RateBOGO

Marketing

Landing PageBounce RateBuyers PersonaCall-to-Action (CTA)Affiliate

Shipment

LogisticsPartial ShipmentSupplierShipping MethodOrder Tracking

A

Auto-ResponderAnalytics DashboardAttribution ModelingAverage Order Value (AOV) Average Transaction Value (ATV)Average Selling Price (ASP)Acquisition CostATC RateAbandoned Cart EmailAliExpressAffiliateA/B TestingAdvertising

B

Bundle PricingBanner AdsBackorder ManagementBrand CommunicationBrand AdvocacyBilling AddressBrick and MortarBrand EquityBounce RateBuyers PersonaBackorderBundlingBOGOBrandingB2CBusiness PlanB2B

C

Customer EngagementCustomer Acquisition Cost (CAC)Cost-push InflationCompetitive PricingCart ValueCart RecoveryCustomer RetentionConsignmentCost of Goods Sold (COGS)Customer Relationship Management (CRM)Cash on Delivery(COD)Cost Per Action (CPA)Cost-Per-Click (CPC)Content Management System(CMS )Content Delivery Network (CDN)Canonical URLC CorporationCustomer Life-time ValueCustomer AcquisitionConversational CommerceClick Through Rate (CTR)Coupon CodesCompetitive ResearchCookiesCart Abandonment RateCohort AnalysisComma Separated Values (CSV)Call-to-Action (CTA)Cross SellingConversion RateCustomer SegmentChurn RateCheckout PageConversion FunnelCustomer ServiceChargeback

D

Dropshipping AgentDirect ShippingDemand TestingDemand ForecastingDistribution Center (DC)Dynamic PricingDAM SystemDigital WalletDirect-to-Consumer (D2C)Direct MarketingDropshipping Agency (Supplier)DropshippingDomain Name

E

Electronic Funds Transfer (EFT) PaymentE-checksERPEmail NewslettereCommerce Platform

F

Freemium ModelFulfillment Center (FC)Free on Board (FOB)Fulfillment

G

Gross ProfitGross Merchandise Value (GMV)Google Tag Manager (GTM)Growth HackingGoogle Analytics

H

Headless CommerceHashtag

I

Inventory TurnoverInventory OverstockInfographicsInventory

K

KOL

L

Lead GenerationLost Buy Box (LBB)Landing PageLLCLive ChatListing FeesLogistics

M

Marketing FunnelMarket ExpansionMinimum Order Value (MOV)Mobile Commerce (mCommerce)Minimum Order QuantityMarket AnalysisMappingManufacturingMargin

N

Net IncomeNiche Market

O

Online Value Proposition (OVP)OmnichannelOut of Stock (OOS)Order Management System (OMS)Overhead CostOrganic TrafficOpportunity CostOne-page CheckoutOutsourcingOrder Tracking

P

Product Detail Page(PDP)PIM SystemProduct AttributePurchase Order (PO)Private LabelProduct DemoProduct FeedProfit MarginPurchase FlowPrototypePop-up StorePoint of SalePay Per Click (PPC)ProfitPartial ShipmentPayment GatewayProduct Research

Q

QuotaQuantity SurchargeQualified LeadQR Code

R

Return on Investment (ROI)Refund

S

Social CommerceSecure Sockets Layer (SSL)Supply Chain ManagementSponsored MerchantStockoutSole ProprietorshipSmall Business SaturdayShopifySearch Engine Results Page (SERP)Search Engine OptimizationSupplierSoftware as a Service (SaaS)SKUSupplyShipping MethodShopping CartSales ChannelsSale Funnel

T

Transactional EmailTrust BadgesTrade ShowThank-You PageTriggered EmailTarget Market

U

Unique Selling Proposition (USP)User InterfaceUser ExperienceUpselling

V

Voice SearchValue PropositionVirtual CartVirtual Reality (VR)Viral MarketingVertical MarketplaceVariant

W

Wish ListWholesale DistributorWebinarWarehousing