eCommerce Basics: Glossaire des Termes Commerciaux - DSers

Bases du e-commerceRessources complètes pour vous aider à apprendre les termes de l'industrie du dropshipping, du commerce en ligne et du marketing digital

SUJETS D’ACTUALITE

Dropshipping

Fulfillment Mapping Outsourcing Variant SKU

eCommerce

ERP Software as a Service (SaaS)Cross Selling Conversion Rate BOGO

Marketing

Landing Page Bounce Rate Buyers Persona Call-to-Action (CTA)Affiliate

Shipment

Logistics Partial Shipment Supplier Shipping Method Order Tracking

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

ALL

A

Auto-Responder Analytics Dashboard Attribution Modeling Average Order Value (AOV) Average Transaction Value (ATV)Average Selling Price (ASP)Acquisition Cost ATC Rate Abandoned Cart Email AliExpress Affiliate A/B Testing Advertising

B

Bundle Pricing Banner Ads Backorder Management Brand Communication Brand Advocacy Billing Address Brick and Mortar Brand Equity Bounce Rate Buyers Persona Backorder Bundling BOGO Branding B2C Business Plan B2B

C

Customer Engagement Customer Acquisition Cost (CAC)Cost-push Inflation Competitive Pricing Cart Value Cart Recovery Customer Retention Consignment Cost of Goods Sold (COGS)Customer Relationship Management (CRM)Cash on Delivery(COD)Cost Per Action (CPA)Cost-Per-Click (CPC)Content Management System(CMS )Content Delivery Network (CDN)Canonical URL C Corporation Customer Life-time Value Customer Acquisition Conversational Commerce Click Through Rate (CTR)Coupon Codes Competitive Research Cookies Cart Abandonment Rate Cohort Analysis Comma Separated Values (CSV)Call-to-Action (CTA)Cross Selling Conversion Rate Customer Segment Churn Rate Checkout Page Conversion Funnel Customer Service Chargeback

D

Dropshipping Agent Direct Shipping Demand Testing Demand Forecasting Distribution Center (DC)Dynamic Pricing DAM System Digital Wallet Direct-to-Consumer (D2C)Direct Marketing Dropshipping Agency (Supplier)Dropshipping Domain Name

E

Electronic Funds Transfer (EFT) Payment E-checks ERP Email Newsletter eCommerce Platform

F

Freemium Model Fulfillment Center (FC)Free on Board (FOB)Fulfillment

G

Gross Profit Gross Merchandise Value (GMV)Google Tag Manager (GTM)Growth Hacking Google Analytics

H

Headless Commerce Hashtag

I

Inventory Turnover Inventory Overstock Infographics Inventory

K

L

Lead Generation Lost Buy Box (LBB)Landing Page LLC Live Chat Listing Fees Logistics

M

Marketing Funnel Market Expansion Minimum Order Value (MOV)Mobile Commerce (mCommerce)Minimum Order Quantity Market Analysis Mapping Manufacturing Margin

N

Net Income Niche Market

O

Online Value Proposition (OVP)Omnichannel Out of Stock (OOS)Order Management System (OMS)Overhead Cost Organic Traffic Opportunity Cost One-page Checkout Outsourcing Order Tracking

P

Product Detail Page(PDP)PIM System Product Attribute Purchase Order (PO)Private Label Product Demo Product Feed Profit Margin Purchase Flow Prototype Pop-up Store Point of Sale Pay Per Click (PPC)Profit Partial Shipment Payment Gateway Product Research

Q

Quota Quantity Surcharge Qualified Lead QR Code

R

Return on Investment (ROI)Refund

S

Social Commerce Secure Sockets Layer (SSL)Supply Chain Management Sponsored Merchant Stockout Sole Proprietorship Small Business Saturday Shopify Search Engine Results Page (SERP)Search Engine Optimization Supplier Software as a Service (SaaS)SKU Supply Shipping Method Shopping Cart Sales Channels Sale Funnel

T

Transactional Email Trust Badges Trade Show Thank-You Page Triggered Email Target Market

U

Unique Selling Proposition (USP)User Interface User Experience Upselling

V

Voice Search Value Proposition Virtual Cart Virtual Reality (VR)Viral Marketing Vertical Marketplace Variant

W

Wish List Wholesale Distributor Webinar Warehousing

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